Through the placement settings in your AdWords campaign, you can select or exclude specific places you would like to display your ads, or specific topics and sites you would like to exclude from your campaigns. Some of the top sites we typically see are YouTube, Fox News, Yelp, Forbes, Food Network, and eBay. The sites your ads could show on range from news sites to entertainment sites and anything in between. It includes thousands of websites, blogs, and sites related to your keywords and content on your own website. The Google Display Network (GDN) is expansive. Those lists can be customized to a specific category or page where we can retarget them with different ads or offers. Targeting and RetargetingĪdWords allows us to choose a specific audience that has previously been on your site. It is a great way to entice those previous shoppers to come back, especially if you create a special offer. We love using them for branding, getting your name in front of a potential buyer that was previously on your site and placing that brand name in front of them when they are searching later. These ads can be text, image and video based. The GDN is the place that the re-marketing ads are shown on. As most of our Flower Manager clients know, Re-marketing and the GDN work hand in hand. More recently, we have been reaching out regarding the Google Display Network (GDN) and Re-Marketing Ads. However, if you are not advertising on Yelp currently, do not fear! There are other ways to show up on their network through AdWords. Please let us know if you have seen this type of marketing work in your area and we can look into ways to improve performance together. GravityFree has seen mixed results for Yelp advertising, and would like to be able to assist in making that work for your business. While Yelp manages the program itself, we can work with you to setup tracking methods such as phone numbers and unique URLs to quantify your Yelp Ad spend. You should reach out to your PPC specialist and your SEO specialist so they can help you find the best solution for tracking the traffic and sales coming from those ads. I wanted to address some of these questions and provide a clear understanding how they can work for you and how Yelp and other similar services interact with your Google AdWords program.įirst of all, If you are working with Yelp and incorporating their Paid Ads into your marketing campaigns, make sure you are able to track it. In the past few months we have been receiving several questions about Yelp, specifically regarding their advertising programs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |